Supergoop

Despite its name, Supergoop has created a revolutionary “goop”-less sunscreen that does not leave a white cast, feels weightless on the skin, and has no smell.

EPIPHANY:

EXECUTION:

Most sunscreen is sticky, smelly, greasy, and hard to blend into the skin.

The sun protection you want without the detection.

AD: Natalie Castillo

CW: Maggie Daly