CONCEPT 1: TYPE SOLUTIONS

The goal for this campaign idea was to highlight the Hydro Flask product attributes such as double-walled insulation, the ability to keep hot and cold beverages, and vacuum-seal technology.

Social media grid where each square can be posted alone without context of the others and the campaign still works.

Hydro Flask is most well known for their water bottles, but they also make other outdoor gear like mugs, thermos, and food containers. I was inspired by all the places you can take Hydro Flask products, and the community that surrounds the outdoor activities that Hydro Flask users would enjoy. Similarly, I wanted a highly visual representation of this idea that was colorful and fun, like their brand.

(Left): Color mockup of a sketch I did, if this were to go to execution, I would use real photos of the foliage and insects. These plants and bugs are all actually found in the North American Appalachian Mountains!

CONCEPT 3: A WATER BOTTLE WITH A RELIGIOUS FOLLOWING

Hydro Flask water bottles have a cult following. This started back in around 2019 on TikTok with the “VSCO girl” trend and ever since there’s been new water bottles every year that trend (Stanley, Owala, etc). We wanted to tap into the brand loyalty and create something that recognizes their status as the most popular water bottle.

(From left to right):

“A Grail for not-so-Holy Water”

“The Holy Trinity of Hydration”

“Made for water and wine”

“In the beginning was the word and the word was Hydro Flask”

View the final Hydro Flask campaign here.